Heinz - Red Tattoo Ink
Heinz is one of the most tattooed brands in the world. But unfortunately for their fans, red ink is made with the worst ingredients and is getting banned in some places because of how harmful it can be. So, we teamed up with Electric Ink for 14 months to research, develop and launch Heinz Tattoo Ink. A red ink made with Heinz's quality in it – using the best ingredients only. We also crafted flash tattoo sheets that were made available to every one, in partnership with five Brazilian tattooers. Not only their art was tattooed organically by fans, but also printed on bootlegged shirts sold online.
Role: Group Creative Director
