Guaraná Antarctica - Stuck on 80's
Women's football financial investment is in the same levels that men's football was in the the 80's. Basically, our players are stucked in that decade. So in the 2020 Olympics, Guaraná Antarctica launched a movement with some of the main Brazilian football players to raise awareness about the issue by proposing a full throwback to the 80's, from clothing, content and even relaunching our soda bottle from that decade.
Role: Creative Director
