Whastapp - Privacy Gesture
To reinforce that every chat on whatsapp is entirely private, whatsapp sponsored a natural gesture that people do when talking privately, putting their hands in front of their mouths. the activation has just started (that is, I don't have the case study yet), but it works this way. when players make this gesture during matches, the whatsapp insert enters on the screen, saying that on whatsapp, it's also like this: only you know what you're talking. message privately. In addition, on the matches breaks, we have a 15-second spot reinforcing the gesture, and on social media, many players and influencers talked about it or even exchanged their social media thumbs. the activation will also be present in sports programs.
Role: Copywriter
